Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd. are set to heat up their rivalry with more competition including in China this upcoming holiday season, the Squawk Alley team discussed on CNBC.
In this dialogue, Carl Quinatanilla was asking his colleagues whether the September 9 event Apple Inc. (NASDAQ:AAPL) is going to hold can be “taken to the bank” as the launch of its latest smartphone. Traditionally, the company has been launching its newest iteration of its smartphone late in the third quarter of each year.
Jon Fortt said that Apple Inc. (NASDAQ:AAPL) is indeed expected to launch the iPhone 6 during this event in September. He added that a lot of competition will be in play during the holiday season this year.
“You expect them to allow for maybe a week [or a]week and a half worth of preorders and shipping, ahead of the end of the quarter on September 30th. We expect China to be part of that. Then [you will]have Samsung jumping in here too,” he said.
Furthermore, Fortt enumerated what other products are also expected from Apple Inc. (NASDAQ:AAPL).
“The competition this holiday season for our hardware dollars [is going to be intense]. You’re expecting a watch. You have Beats there in the mix accessory-wise. You have this phones. You have new tablets coming out. It is going to be brutal out there. Marketing dollars will be good for all the media where it will be spent,” he explained.
Meanwhile, Apple Inc. (NASDAQ:AAPL) and Samsung Electronics Co., Ltd., despite remaining rivals in the consumer electronics space, recently agreed to drop all lawsuits pertaining to intellectual property in courts outside of the U.S.