Apple Inc. (NASDAQ:AAPL) said that it will introduce not one, but two iPhones with bigger screens at an event taking place on September 9. One model will be launched with a 4.7-inch screen and the other with a 5.5 inch screen. Since Apple lost some of its market share to devices with bigger-sized screens from Samsung, Bloomberg‘s Adam Satariano tried to break down Apple’s plan this fall in a video segment.
“Apple has lost market share over the years to companies like Samsung and others have introduced bigger devices. There is an appetite for these, so they are going to take advantage of that,” said Santariano, but he is not sure if the company will bring new models or offer existing models for original screen size going forward.
According to Satariano, the sales of iPads are diminishing, implying that a large number of people are moving to the big screen phones for their normal work like web browsing, shopping or checking Facebook or Twitter. Meanwhile, Apple Inc. (NASDAQ:AAPL)’s executive Eddy Cue has come out with a statement that consumers should expect more surprising products from Apple Inc. (NASDAQ:AAPL) this fall. The statement is a way to keep the excitement up and since the season has just begun, Santariano prefers ‘wait and watch’ policy to see what’s unfolding ahead. However, referring back to history, Santariano believes that there could be more products to show up this fall than just iPhones.
“There is an update that’s in the works to the hockey puck Apple TV device and the set top box. Whether or not they do a full panel TV, that is an open question. There’s a lot of reasons not to do that. It’s not a particularly profitable business to get into. With the set top box, you can kind of plug into those existing devices. The bigger question with TV comes down to the content and getting those deals worked out with the cable companies, with the media companies. That’s really where the problem is, not any technological issue,” stated Santariano on Apple Inc. (NASDAQ:AAPL)’s TV plans
But, as of now Santianto sees the pent-up demand of new iPhones as a threat to Samsung’s market share.