CNBC walked through the history of Apple Inc. (NASDAQ:AAPL)’s proud production of tablets: the iPad. Apple launched its first iPad in the market in April 2010. The company has suffered a year over year sales loss in iPads. Apple Inc. (NASDAQ:AAPL) reported a sales tumble of 9% to 13.3 million in the past couple of quarters. With high hopes, it will roll out a revamped version of iPads. It is rumored that iPad Air is slated to be launched with Touch ID, better screen and less thickness. Apple Inc. (NASDAQ:AAPL) has a past of cannibalizing its sales of its own products. Experts think that a bigger iPhone 6 has made iPad a device without a purpose. Apple Inc. (NASDAQ:AAPL)’s latest plunge into the Phablet industry doesn’t come without a cost. Anyone wanting a bigger slate to do day to day tasks, along with better connectivity will grab and iPhone 6 Plus instead of Apple’s iPad. Google Inc (NASDAQ:GOOGL), on the other hand might have a clear edge in the industry because of Android.
Gartner has released a report covering all the figures regarding consumer market sales of PC, tablet and phones. The facts about tablet sales are flabbergasting. In 2013, tablet sales grew 55%, but in 2014, tablet sales showed a growth rate of only 11%. Such a drastic decline in popularity show how tablets may have lost the purpose in the markets.
Smartphones have taken the lead. Only 229 million tablets were sold in 2014. PC’s are also continuing their decline in the sales. Google Inc (NASDAQ:GOOGL) has a clear lead in the smartphone industry. Apple Inc. (NASDAQ:AAPL) is getting desperate because of its self-crafted ecosystem, which is putting hurdles in getting to the masses in the consumer markets. Out of all the smartphone sales in 2014, Google Inc (NASDAQ:GOOGL)’s Android operating system contributed in 1.2 billion devices. Apple Inc. (NASDAQ:AAPL)’s iPad is nowhere near to be found in the figures because of its lost cause.
Philippe Laffont’s Coatue Management reported about 10.1 million shares in the company. Ken Fisher’s Fisher Asset Management reported owning 745,519 Google Inc (NASDAQ:GOOGL) shares.
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