The vision of Apple Inc. (NASDAQ:AAPL) CEO Tim Cook is about to be seen by the world, Walter Isaacson, author of “The Innovators,” said in a discussion about the consumer electronics giant on CNBC.
The remark from the author who also penned the eponymous and only official biography of Apple Inc. (NASDAQ:AAPL) cofounder Steve Jobs comes as all eyes are on the iPhone-maker as it is set to unveil new products this September. Expected among the devices to be unveiled by the Cupertino, California-based giant are a 4.7-inch iPhone, a 5.5-inch iPhone and other products such as possibly a smartwatch.
The author said at a later part of the clip below that he is waiting for the big thing that Apple will do which could be a wristwatch, a television or a disruptive camera. Nonetheless, he thinks that people will get to see Tim Cook’s vision sooner rather than later.
“There are many things that I think Steve Jobs would have wanted to do. I think Tim Cook is a great leader for Apple now. I think he is about to show – and I think we will see it this fall – some of his new vision and that’s what we have to wait and see,” Isaacson explained.
Isaacson also said that what he learned while writing “The Innovators” is that a great company needs vision and execution. He said that Steve Jobs “was a great visionary” and his pairing with current Apple Inc. (NASDAQ:AAPL) CEO Tim Cook, who he described as a person who is “as good as you can possibly get at executing,” was what made the company’s performance outstanding.
He likened this pairing other pairs of visionaries and people who are great at execution like Intel Corporation (NASDAQ:INTC)’s Robert Noyce, cofounder and former CEO, and Andrew Grove, former COO, chairman and CEO.
“Vision without execution is total hallucination but the reverse is also true. If you have execution, but you don’t have a lot of vision, it’s barren,” Isaacson said.
Isaacson added that what Apple Inc. (NASDAQ:AAPL) needs to show is its vision for the future in the form of new products. However, he noted that the company is very capable to do this as he said that the company executes “really well,” puts out great products and has an industrial design team that’s the best that people have seen since the Braun brothers did shavers in the 1930s.
The hedge fund with the largest investment in Apple Inc. (NASDAQ:AAPL) is Carl Icahn’s Icahn Capital Lp. It reported about 52.76 million shares in the iPhone maker by the end of the second quarter of this year.