Apple Inc. (AAPL)’s 12.9-inch iPad Targets Companies


Apple Inc. (NASDAQ:AAPL)‘s tablet sales have declined in the past two quarters. Rumors float around that Apple is coming up with a brand new 12.9-inch iPad, in an effort to rev up the tablet sales and are expected to hit the market with the product in early 2015. Apple currently sells iPad’s with 7.9-inch and 9.7-inch screens. Mashable’s Lance Ulanoff and Colleen Taylor from TechCrunch talked on CNBC about the new iPad model and its significance.

Apple AAPL iPad Air Tablet

Ulanoff pointed out that the company like Apple Inc. (NASDAQ:AAPL) might not react to small changes in the market trends and come up with a new product. He feels that the declining tablet sales might not be the reason behind the large screen iPad.

“[…] I think that they see a big opportunity. You know that they are spending a lot of time looking at business. They made the big deal with IBM and the Enterprise and i think there is an opportunity for a giant 12.9-inch iPad in that space and in education, which doesn’t mean that it’s the iPad for everyone, but Apple is looking at an opportunity,” Ulanoff said.

If what Ulanoff thinks is true and the large screen iPad targets mainly the business people, then it would mean that the Apple Inc. (NASDAQ:AAPL) are deviating from their standpoint of ‘one product for everybody’. Taylor thinks that the tablet market is saturated. She feels that the consumers are more proactive in replacing their laptops and phones, but are very reluctant to replace their laptops. Taylor said that the large screen iPad might spice up the tablet market and get some companies interested to buy them for their employees. She added that the bigger screen might not revive the tablet sales numbers for Apple.

“[…] I think overall, a bigger screen isn’t going to make big difference for Apple’s numbers. They need a new product to come out here to really spice things up,” Taylor said.

One of Apple Inc. (NASDAQ:AAPL)’s top shareholders is Icahn Capital LP, managed by Carl Icahn. The hedge fund reported owning 52.76 million shares of the company by the end of the second quarter.

Disclosure: None

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