At a time when Apple Inc. (NASDAQ:AAPL) was basking in the glory and media hype regarding its upcoming devices, the company woke up to a rude shock. A number of celebrity accounts on Apple Inc. (NASDAQ:AAPL)’s iCloud have been hacked recently and their intimate pictures were leaked. Even before people can figure out exactly what has happened and how to contain the damages, the leaked pictures found their way to every corner of the World Wide Web. While Apple Inc. (NASDAQ:AAPL) is conducting investigations on this incident, the company’s reputation has already been harmed. Jeffrey Carr, CEO of Taia Global discussed the incident and its implications on Apple Inc. (NASDAQ:AAPL) on CNBC.

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“[…] somebody had guessed the passwords through multiple efforts and celebrities are of course always the targets, worth a lot of money to anyone who get access to their information. The key for the rest of us is, “simply don’t put anything online, you cannot afford to lose or that you cannot afford to have stolen and you’ll be safe.” Short of that, everything is at risk,” Carr said.

According to Carr, is someone needs complete privacy and security of their data, they need to save anything that is critical to them in external storage devices like USB or drives instead of saving it on cloud. Though, he mentions that there isn’t a problem if people save things that are not critical or are not of commercial value on the cloud.

Carr thinks that celebrities should be more guarded in what they do on the Internet, since hackers mostly target celebrity accounts. He highlighted that agencies like the FBI get involved when things like this happen to celebrities as the data stolen from them is often used as a bait to influence common people into clicking malicious and malware content.

As of June 30, 2014, Carl Icahn‘s Icahn Capital owns over 52 million shares in Apple Inc. (NASDAQ:AAPL).

Disclosure: None

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