If there is one thing that has made Apple Inc. (NASDAQ:AAPL) the largest company by market capitalization, it is innovation. Apple Inc. (NASDAQ:AAPL) created products that either never existed before or picked existing them and made them so much better that nothing came close. No one can ever forget the contribution of Apple’s former CEO, Steve Jobs in making the company what it is today. Walter Isaacson, author of “The Innovators”, talked about the great visionary that Jobs was and about the innovation at Apple Inc. (NASDAQ:AAPL) after Jobs on CNBC earlier today.

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“I think that Steve Jobs, nobody could set expectations higher than following the footstep of Steve Jobs, but you have to remember when Steve had the iPod for example, they suddenly said, okay we can make an iPad mini, we can make different sizes. Steve sometimes resisted, I mean he didn’t exercised the general laws. So, the notion of a smaller iPod that you can wear on your wrist didn’t appeal to him, but that’s what they did and that was innovation as well […],” Isaacson said.

Isaacson feels that Apple Inc. (NASDAQ:AAPL) under Steve Jobs was so innovative that starting from 2000, the consumer started waiting every year for the next big thing that the company was going to launch. He enumerated this by counting all the industries that Steve Jobs disrupted after his return to Apple Inc. (NASDAQ:AAPL), first the music industry, then the cellphone industry and then with the launch of the iPad, the publishing industry. Issacson feels that by doing so the consumer has got so used to the next big thing, that it expects Apple Inc. (NASDAQ:AAPL) to disrupt another major industry every time, which according to him is unfair to the company.

As of June 30, 2014, Carl Icahn’s Icahn Capital LP owns over 52 million shares of Apple Inc. (NASDAQ:AAPL).

Disclosure: None

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