Apple Inc. (AAPL)’s iPad Sales Will Be Crushed By Microsoft Corporation (MSFT)’s Surface


Apple is set to launch new iPads on October 16 event. Experts discussed Apple’s decline in sales of iPads in a program on Bloomberg. Gene Munster, research analyst at Piper Jaffray said that his team did a survey last year on the demand of Apple Inc. (NASDAQ:AAPL)’s iPads. 66% of the people said that they want new iPads but a latest survey done by the same team showed that the demand has come down to 60%. He said that Apple Inc. (NASDAQ:AAPL)’s new event is timely as the company needs a thrust in the revenues in the tablet line.

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Munster said that Microsoft Corporation (NASDAQ:MSFT)’s Surface tablet has increasing demand in the market. More than 16% people want to buy Microsoft Corporation (NASDAQ:MSFT)’s Surface tablet. This demand has risen from 10%. Commenting on this, Cory Johnson said that when he took Microsoft Corporation (NASDAQ:MSFT)’s Surface tablet in his hands for the first time, he knew that it will make a difference in the market as its hardware and software is intriguing.

Munster thinks that Apple’s new iPhone 6 Plus is cannibalizing iPad sales. He said that iPhone 6 Plus units are the most sold units in the Apple stores. They are gone short in supply because of the rising sales around the world. The bigger screen size and features are attracting users across the board and iPad attraction is getting diluted. Apple Inc. (NASDAQ:AAPL)’s new Touch ID feature in iPad can yield some results. Munster said that smartphones have a great impact on people’s life whereas tablets don’t have that much scope and user case impact.

Tim Higgins said that Apple Inc. (NASDAQ:AAPL) is the leader in the market. iPad sales were going down for Apple Inc. (NASDAQ:AAPL) since the past couple of quarters so the company has decided to roll out new products before the holiday season. He said that Apple will come with a thinner, faster and a revamped version of new iPad in order to get a staggering sales growth this holiday season.

 Carl Icahn‘s Icahn Capital Lp hold around 52.8 million Apple Inc. (NASDAQ:AAPL) shares. Donald Yacktman’s Yacktman Asset Management has about 32.94 million Microsoft Corporation (NASDAQ:MSFT) shares by June 30.

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