Apple Inc. (AAPL)’s iPhone 6 Larger Screen and Improved Battery Will Be Game Changing Features


Apple Inc. (NASDAQ:AAPL)’s iPhone 6 launch is just around the corner. Discussing the expected major features of iPhone 6 in a program on Bloomberg, ISI Group Senior managing director, Brian Marshall, said that bigger screen, improved battery and new iOS are the important features to look for in the iPhone 6. Answering the question about the larger size screen’s effect on sales, Marshall said that  a 5.5 inch screen is a great news for iPhone users and Apple Inc. (NASDAQ:AAPL) will get increased sales because of this feature.

“Apple Inc. (NASDAQ:AAPL) is almost two years behind in terms of the leaders, with respect to the form factor. In our opinion, this is going to be enough to drive a massive upgrade cycle of the existing stalled base of the iPhone users […],” said Marshall.

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Marshall said that the largest smartphone in the industry, which is ergonomically good and ergonomically pleasing was LG G Flex, which is 6 inches and fits well because of its curved surface. Marshall thinks that 5.5 inches is enough for Apple Inc. (NASDAQ:AAPL) and the deficiency of the size factor will be sufficed after iPhone 6. According to Marshall, nothing can be said with surety about the likely popularity of the two versions.

Marshall said that Apple Inc. (NASDAQ:AAPL) iPhone sales has had a strange trend for many years. The iPhone sales hit peaks during the start, then go down with the passage of time. He says that Apple will target to change this trend because there is so much competition out there in the handset market and the lack of sales sustainability will damage Apple revenue.

He said that extended battery is going to be the second most important feature of iPhone 6 after the bigger screen size. He said that Apple Inc. (NASDAQ:AAPL)’s iPhone 6 will consist of bigger and high capacity battery because this is the most asked for feature. Marshall thinks that apart from screen size, battery and iOS 8, there will not be any other game changing features in the iPhone 6. He thinks that smartphone market has reached a certain level of maturity and climax following which, the smartphone makers have not much to give to the users.

“I think new pay schemes are going to be a thing in the future no question, but at the end of the day, smartphone costs $600-$700 without a contract. Well, if you sign a two year contract that is going to be $2,500. So, there is a little chunk of the price that is actually the phone, the real cost, to the end customer is obviously the subscription service […],” Marshall added.

Disclosure: None

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