Apple Inc. (AAPL)’s iPhone 6: Sapphire Display Trumps Battery Life

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When Apple Inc. (NASDAQ:AAPL)‘s iPhone 6 debuts this September, potential buyers may be more interested in getting the latest iPhone because of a sapphire display than if it has a longer battery life than previous iPhones. That is the result of a survey conducted by uSell.com, according to its cofounder and COO, Nik Raman, who was recently interviewed on CNBC.

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The comment about the expected new iPhone from Apple Inc. (NASDAQ:AAPL) comes as the people as well as industry observers await the launch of the iPhone 6 which is believed to be during Apple’s September 9 event.

“[…] Overwhelmingly, 50% of respondents said that one breakthrough feature that they wanted was that new sapphire scratch- and crack-resistant glass,” Raman told CNBC.

In the survey, uSell.com reportedly asked 1,000 smartphone users in the U.S. to identify and rank possible iPhone 6 features that would make them ditch their current smartphone. According to Raman, people may be willing to pay more for the expensive sapphire display screen in the new iPhone.

Additionally, the uSell.com co-founder revealed that his company has about 50,000 iPhone users a month trading their smartphones. His company has grown 100% in the last six months and he believes that the launch of the new Apple Inc. (NASDAQ:AAPL)’s smartphone will lead to a spike in people trading in their old iPhones for the newest from the consumer electronics giant.

He added that 40% of iPhone users who trade in their smartphones have cracked or damaged screens, which is why he believes that the sapphire display would be a huge driver of sales for Apple Inc. (NASDAQ:AAPL) if  the company decides to include it in the iPhone 6.

In terms of wanting a bigger screen or a longer battery life, Raman said that twice as many respondents to their survey wanted a longer battery life as opposed to a bigger screen for the next Apple Inc. (NASDAQ:AAPL)’s iPhone. The results of the uSell.com survey are as follows: sapphire screen (45%), improved battery life (37%), bigger screen (19%), better camera (11%), better reception (11%), more memory (10%).

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