Ben Lerer, the co-founder and CEO of Thrillist Media Group and partner at Lerer Ventures, explained to CNBC‘s Scott Wapner how Apple Inc. (NASDAQ:AAPL)‘s iWatch could be a generationally advanced product. Just a few days before Apple Inc. (NASDAQ:AAPL)’s media event, when most speculations have revolved around the company’s new mobile payments technology, Lerer came out and said that it’s the iWatch that he is most excited about.
“There is the iPad, the iPhone, and the iPod originally, these are three big, fundamental products that changed the way that we use hardware in our lives, there is the potential for the watch to be that […],” said the partner at Lerer Ventures.
Considering the limited success of Samsung Electronics’s smart watch, both consumers and investors have been apprehensive of ‘the game changing’ aspect of iWatch. Lerer however, remains hopeful as he expressed a little nervousness as there is always a chance that the product might not live up to the expectations. He said that even if it’s not this first version of the iWatch that revolutionizes the wearable technology, it’s going to be Apple Inc. (NASDAQ:AAPL) who is going to figure out how to weave this product in our lives.
Talking about Apple Inc. (NASDAQ:AAPL) as a company, he remarked that the company itself might be its biggest enemy. He pointed out that Apple Inc. (NASDAQ:AAPL) has come with so many generationally advanced products in a row that people expect it to keep on delivering at the same rate on an annual or biannual basis, which is unrealistic. However, betting against the company is not a good idea, since it has always remained ahead of the pack.
Naturally, Apple Inc. (NASDAQ:AAPL)’s new mobile payment method can’t be ignored either. Speculation has been about whether it will be based on NFC technology and whether the iPhone could serve as a wallet, making the credit cards redundant. Lerer expressed enthusiasm about it too, as Apple Inc. (NASDAQ:AAPL) aims to get new streams of revenue with this feature.