Apple Inc. (NASDAQ:AAPL)‘s iPhone 6 launch came with its fan fair and glamour leaving behind the moment of reckoning for many consumers as to whether a switch will be in order. Mashable editor-at-large Lance Ulanoff in an interview on Fox Business reiterated that preference will play a big role in people buying iPhone 6.
Ulanoff believes that Apple Inc. (NASDAQ:AAPL) did the right thing to unveil two iPhone’s this time, considering the phablet market is well proven and with sustainable growth potential. Ulanoff, having met with people from Samsung, acknowledged the fact that consumers nowadays prefer big phones thus the move by Apple to launch iPhone 6 which is bigger than earlier models.
“[…] It is really important that Apple has done this, because the phablet market, which is that big phone market, is now a proven market. […] I think that what Apple is doing here, is meeting an actual market need, and they have also completely redesigned how the phones look, and they looked pretty good,” said Mr. Ulanoff.
With the smartphone industry saturated with products from different companies brand loyalty looks set to play a key role in people’s selection be it iPhones or Samsung’s Galaxy. Apple Inc. (NASDAQ:AAPL) loyalist will certainly go for the bigger iPhone 6 the company having assured that the phone has a better battery life. Apple has also upgraded its Operating software.
Apple Inc. (NASDAQ:AAPL) use of its innovation and technology is continually pulling customers across to its products consequently creating a reliance on its ecosystem. Sprint Corporation (NYSE:S) has already swung into action introducing an ‘iPhone for Life’ Plan offer that it intends to use to win customers back to its platform from its competitors.
“[…] The nice thing about this deal with Sprint is that you are basically paying $20 a month, you don’t have to put anything down. You just trade-in get the new one and keep paying the exact same amount of money,” said Mr. Ulanoff.
D. E. Shaw owns 11.89 million shares worth $1.10 billion of Apple Inc. (NASDAQ:AAPL)