Apple Inc. (AAPL)’s Original Siri Team Working on Advanced A.I. Project


Apple Inc. (NASDAQ:AAPL)’s virtual assistant Siri better start looking for a new job, as she may be an unemployed footnote in tech history in a number of years. The team that created Siri while working for Apple Inc. (NASDAQ:AAPL), are currently in the process of building a far more advanced A.I. that would run intellectual circles around Siri according to an interview with the team published in Wired today.

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Anyone familiar with Apple Inc.’s (NASDAQ:AAPL) Siri knows that she can answer and provide guidance for questions very directly phrased to her, which she knows how to find the answer for, while stumbling over other questions, even ones she should be able to handle like buying a book for you off Apple Inc.’s (NASDAQ:AAPL) own store.

The original Siri team, now as startup company Viv Labs, is working on a much more advanced and refined A.I. that would be able to break down complex questions into their individual components and work its way through them, allowing it to fully explore and answer questions that rely on multiple factors.

Interestingly, the team sees the new A.I. as being far more important than just a virtual assistant in Apple Inc.’s (NASDAQ:AAPL) current iPhone of the day, but rather as something that could be present in all facets of their existence.

“I’m extremely proud of Siri and the impact it’s had on the world, but in many ways it could have been more. Now I want to do something bigger than mobile, bigger than consumer, bigger than desktop or enterprise. I want to do something that could fundamentally change the way software is built,”  Viv cofounder Adam Cheyer said.

The team envisions their ultra A.I. creation as a sort of “global brain” that could be present not just on smartphones, but in, well, just about everything. That will likely send conspiracy theorists off the deep end of what the ultimate implications of such a thing could be, but for everyone else, the utility shines through.

“Intelligence becomes a utility. Boy, wouldn’t it be nice if you could talk to everything, and it knew you, and it knew everything about you, and it could do everything?,” said another Viv cofounder Dag Kittlaus.

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