Apple Inc. (NASDAQ:AAPL)‘s latest devices are always at the risk of their photos being leaked, especially when they are at the mass-production stage. The company also doesn’t put anyone to blame when this happens and the only plausible reasons for that seems that in the end it all benefits Apple Inc. (NASDAQ:AAPL). Leaked pictures help in building the excitement for a device, as well as give Apple Inc. (NASDAQ:AAPL) a lot of free publicity. Recently, some websites have released high definition photos of Apple Inc. (NASDAQ:AAPL)’s rumored iPhone 6, though whether they are original photos or just fakes can only be verified when Apple Inc. (NASDAQ:AAPL) actually unveils the device.
Cadie Thomson, tech reporter for CNBC.com discussed the recent leaks about the upcoming iPhone and the history of leaks that have happened with Apple Inc. (NASDAQ:AAPL)’s devices in the past on CNBC, recently.
“So, iPhone leaks have been going around for a while, they have been going since before May, but this latest round of leaks came around at the same time. It was on numerous different websites, one that was published yesterday on MacRumour came from a Russian vendor’s website, and what was so significant about them is that they showed really high-definition images of the phone and the interior of the device. So, we were able to get a closer look at the edges and the sort of rounding of the casing and where the new power button was going to be. It was really about form factor, more than anything else and it was sort of cool to see it all very up, close and personal,” Thomson said.
Thomson also highlighted that leaks of Apple Inc. (NASDAQ:AAPL) devices have been going on for years, every time the company comes up with a new device. In 2010, one of Apple Inc. (NASDAQ:AAPL)’s software engineer lost his phone at a bar and whomsoever found it, leaked its picture on the internet. The same story also repeated in 2011, when another Apple Inc. (NASDAQ:AAPL) employee lost a phone.