The race for market-share in the smartphone industry is set to heat up in the next three years after Huawei reiterated its desire to overtake Apple Inc. (NASDAQ:AAPL) from the second position. In an interview on Bloomberg Business, Huawei head of consumer unit, Richard Yu, said that all the smartphone makers will struggle to stay in the market except Apple, Samsung Electronics and Huawei.
Huawei currently controls 7% of the smartphone market share lagging Samsung and Apple Inc. (NASDAQ:AAPL). If Mr. Yu sentiments are to be taken seriously then it means the likes of Sony and LG, which control only a small percentage of the total market share stand minimal chance to survive in the long run as a result of increased competition in the space.
“They are massively ambitious, Huawei, currently their plan is to take over Apple Inc.(NASDAQ:AAPL) but to do so Mark; they need to eat into Samsung’s 25% market share Apple is at 12% Huawei is only at 7%,” said Bloomberg’s Hans Nichols.
Huawei has already made its threat known to Apple after unveiling Mate 7 smartphone, which has a 6-inch screen and expected to compete directly against Samsung latest 5.6 inch Galaxy phone. It awaits to be’ seen what kind of a device iPhone 6 from Apple Inc. (NASDAQ:AAPL) will be, and if it will be able to compete against Huawei Mate-7.
The good news for Apple Inc. (NASDAQ:AAPL) is that Huawei is reportedly planning to focus more on Asian markets and will not be venturing into America market anytime soon.
“[…] They are focusing on Europe and Asia now, they say they are going to take the fight to the states but that won’t happen for a while eventually they are going to need to play there,” said Mr. Nichols.
Apple Inc. (NASDAQ:AAPL) will have to do a little more with the iPhone 6 in terms of battery power as the latest Huawei phone is reportedly able to run for up to two days on one charge.
Carl Icahn‘s hedge fund, Icahn Capital LP, owns some 52.76 million shares of Apple Inc. (NASDAQ:AAPL).