Carl Icahn sentiments that Apple Inc. (NASDAQ:AAPL)’s future will be defined by a wide range of products has elicited debate that the company could be closing in on a breakthrough with Apple TV. Icahn has already aired his confidence that Apple’s UltraHD TV could light living rooms as early as 2016.
A visionary TV offering is what many people have been calling for over the years, a TV that could allow them to watch content from iTunes, Netflix and other content streaming networks. Global Equities Research analyst Trip Chowdhry is, on the other hand, of the opinion that Apple Inc. (NASDAQ:AAPL) may try revamp its current set-top box with an app store.
Analyst’s sentiments about a TV product in the pipeline were recently cemented by CEO, Tim Cook, who reiterated that the company has great interest on the TV side of the business. Chowdhry expects Apple to revolutionize the TV scenery with a product that improves on the social experience of viewers while watching their favorite programs.
The analyst believes that the company is already working with the likes of Twitter and Facebook to make the whole TV experience interactive and Immersive as much as possible. Some of the capabilities that might be added include ability to comment on what other people are watching on the Apple TV.
Apple Inc. (NASDAQ:AAPL) will be looking to bring back the young generation into watching TV’s, a culture that looks to have been overshadowed by the growth in popularity of handheld devices. Apple push for a TV set might be a bit late considering its other peers in the space have already made a push for the same. Competition is expected to be even stiffer especially with Amazon.com, Inc. (NASDAQ:AMZN) and Google Inc. (NASDAQ:GOOG) already having debuted their products in the space.
Some of the loop-holes that Apple Inc. (NASDAQ:AAPL) may look to use to its advantage to fend off competition in the space include offering a product with better Wi-Fi connection while also offering more apps for games. Focusing on original content could also work to the company’s advantage against rivals.
David E. Shaw’s D.E. Shaw & Co., L.P. owned 11.89 million Apple Inc. (NASDAQ:AAPL) shares at the end of Q2’14.