Apple Inc. (NASDAQ:AAPL)‘s rumored iPhone 6 is getting a lot of attention even before the company officially announces it. There have been many leaks of pictures of what could potentially be the next iPhone, nothing came as close as the one posted on the Chinese social networking website, Weibo. Jon Steinberg, COO and President of BuzzFeed discussed the new leaked photos with the ‘Squawk Alley’ team on CNBC recently.

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“The photos are pretty official, the tag-line is pretty weak though ‘even better’. I mean, it’s always even better, but can’t you come up with something even better than that. That said, that’s what everybody expects the phone to look like, the colors look legitimate, so, ok,” Jon Fortt said.

Steinberg didn’t agree that the leaked photos were those of the rumored iPhone 6. The first reason he cited was that iPhone 5’s tag-line, which was “the biggest thing to happen to iPhone since the iPhone,” according to him Apple Inc. (NASDAQ:AAPL) gave a hint in that regarding what consumers should have expected from the iPhone 5, but the new tag-line doesn’t give any hint whatsoever. He also finds the text on the leaked pictures of the iPhone 6 to be not accurate. Steinberg is convinced that the leaked photos are not going to be the original ad from the company.

“It does get a lot of buzz, but Apple Inc. (NASDAQ:AAPL) hasn’t convinced yet about the sapphire glass. Its production doesn’t seem to be super high and you have to remember, they are making millions, tens of millions of these phones. They really have got to be able to pump out a lot of this class in order to make it consistently across all the phones so  until I see Apple Inc. (NASDAQ:AAPL) saying sapphire glasses is going to be in everything, I am going to be skeptical […],” Frott added.

As of June 30, 2014, Carl Icahn‘s, Icahn Capital LP owns 52.7 million shares in Apple Inc. (NASDAQ:AAPL), making it one of the company’s largest shareholders.

 Disclosure: None

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