BlackBerry Ltd (NASDAQ:BBRY)’s Passport listing on Amazon.com, Inc. (NASDAQ:AMZN)’s website will be surely getting a lot of hits, especially after the company boasted on its official website about the wonderful reviews it has received. It might be not known to many, but in the BlackBerry Ltd (NASDAQ:BBRY) has been accused of getting fake ‘five star’ reviews posted for its products. Which makes one think, if the reviews for BlackBerry Ltd (NASDAQ:BBRY)’s Passport on Amazon.com, Inc. (NASDAQ:AMZN)’s website are real?
First of all the stats, at the time of writing this, there were 46 reviews for Passport on Amazon.com, Inc. (NASDAQ:AMZN)’s website. Out of the 46 reviewers who published their review on the website, 40 have given the phone five stars, 4 reviewers have given it a 4 star, 1 reviewer 3 star and 1 reviewer 2 star. None of the reviewer has given the phone 1 star, which is quite a feat for a consumer electronic product that too one that comes with a radical, unconventional design.
One remarkable thing to note among the reviews is that, even the supposedly ‘critical’ reviews haven’t been critical of the Passport), but instead are critical of the fact that some US carriers are not supporting the Passport.
“This won’t work on Verizon wireless? What the heck are those guys thinking? I was waiting to buy one but no way…so much for my hoping that BB won’t make some dunderhead decision.,” reviewer KonaTom, who gave the phone 3 stars, wrote in his review published on September 27.
“Great phone/specs. Kudos! Att, t-mobile service (only)??? Beyond terrible idea = fail,” Reviewer Jack b, who gave the phone 2 stars, wrote in his review published on September 25.
In no way are we saying that the reviews are fake, but we are only questioning whether to take them seriously or not. When BBM was launched last year on the Android platform, some people complained that most reviews were spam and identical, they even demonstrated it with proof, as can be seen in this article. If Passport is really as awesome as some reviewers are proclaiming, saying they found it better after using the iPhone 6, shouldn’t the sales for Passport skyrocket and those for iPhone 6 crash?
As of June 30, 2014, Prem Watsa’s Fairfax Financial Holding owns over 46 million shares of BlackBerry Ltd (NASDAQ:BBRY) and Ken Fisher‘s Fisher Asset Management owns over 2.4 million shares of Amazon.com, Inc. (NASDAQ:AMZN).