, Inc. (NASDAQ:AMZN) is coming up with a sweet surprise for its customers and its rumored to be a 3D display smartphone. It might create a rift in the smartphone market for sure and Ben Lerer, Managing director of Lerer Ventures was very excited about this smartphone of Amazon.

3d Smartphone, NASDAQ:AMZN, Lerer

Lerer was on the CNBC’s Halftime Report and he said he somehow missed the story. He felt that this rumored 3D smartphone might have potential to go head to head with Apple Inc. (NASDAQ:AAPL)’s iPhone. Lerer stated:

“It’s going to be hard to totally throw Apple out of this game. The iPhone is very well established and is a superior product but I think a new entrant into the market with very very deep pockets and a household name and you know the work they (, Inc. (NASDAQ:AMZN) ) have done with Kindle. They can build great hardware, I think it’s interesting.”

But the problem with, Inc. (NASDAQ:AMZN)  is that the company runs with tight margins so investing in the R&D of such a product might be a little difficult. Lerer continued that though Amazon is not doing very well today, they can still invest in the R&D and the company can invest into this new product.

He further stated this on this new surprise product of, Inc. (NASDAQ:AMZN):

“The first product just probably not going to be game changing, but this is the brand that people trust and people love. I think they can do something interesting.”, Inc. (NASDAQ:AMZN) is not doing all that well in the market for the past three weeks. It saw step rise this week and is stable today. Lansdowne Partners have invested well in Amazon and hold approximately 2.9 Million shares as of 31st March 2014. Other key investors are Blue Ridge Capital holding about 810,000 shares and Tybourne Capital Management that holds about 450,000 shares approximately.

If the surprise device by E-Commerce giant is a 3D smartphone as rumored, it might surely excite the, Inc. (NASDAQ:AMZN) fans.


Suggested Reading:

Top 50 Books To Read Before You Die

The 10 Largest Lakes in the World