BlackBerry Ltd (NASDAQ:BBRY) CEO John Chen told FOX Business Network that the company’s new partnership with Amazon.com, Inc. (NASDAQ:AMZN) is something that needs to be done.
Earlier today, BlackBerry Ltd (NASDAQ:BBRY) confirmed that it has struck a deal with the web commerce giant to gain access to their app store. The move will increase the number of applications, games, music and video available to BlackBerry customers.
In his discussion with Maria Bartiromo, Chen said that he wants his company to focus its resources on enterprise-facing apps. This is why the deal with Amazon will benefit their customers because if gives them access to consumer apps. He explained:
“One of the things that determines a phones success is the applications. We’ve been working on our BB10, Blackberry 10 applications ecosystem and we have about 130,000 applications on our Blackberry World. You know Amazon has been doing very well and they have about 240,000 applications and continue growing. And the fact that they like to get into the phone side of the equation has also helped us…I want the company focused more on enterprise, so our effort, the resources we spend on getting applications is going to be very much focused now on enterprise, highly secure [kinds]of an [applications]. Our partnership with Amazon will provide us the consumer side of the applications so it benefits our customers both ways. So over time, we obviously will collaborate more on building more apps and our developer communities are quite large and we will encourage them to write apps on the Amazon Appstore.”
Saying that the partnership is “something that needs to be done,” the BlackBerry Ltd (NASDAQ:BBRY) CEO said that the deal will make it easier for people to move between the Amazon and BlackBerry platforms because the same apps will be available whichever platform they decide to use at the moment.
The BlackBerry Ltd (NASDAQ:BBRY) CEO also added that the phones market continues to be a good market and that applications continue to be a good driver of it. However, he reiterated that he will be focusing more on the enterprise side of the business. He told Bartiromo:
“I am going to be very focused on the high-end phones and very focused on the enterprise side of the equation and the enterprise applications. I think we chatted in the past about how regulated industry, the financial, health care and government, and that remains to be the number one focus of mine and my team and the rest of the consumer space we will reach out through our partners.”
Watch the video below where Chen also talked about whether he talked about BlackBerry Ltd (NASDAQ:BBRY) market share in light of this new partnership.