BlackBerry Ltd (BBRY): BBM Protected Rolled Out For Balance-Enabled Devices


BlackBerry Ltd (NASDAQ:BBRY)’s BBM Protected service has been rolled out by the company for devices that are running its BlackBerry Balance technology.

The announcement was made by BlackBerry Ltd (NASDAQ:BBRY) through a post on the official company blog by Jeff Gadway, head of product and brand marketing for BBM.

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In the announcement, Gadway said that the enabling of BBM Protected for BlackBerry Balance-enabled devices is the second phase in the company’s plans for BBM Protected.

“Today we started phase 2 of the BBM Protected roll out, adding support for BlackBerry devices using Balance technology. This step allows BBM Protected to work in BYOD, Balance, and COPE (Corporate Owned, Personally Enabled) environments as well as COBO (Corporate Owned, Business Only),” Gadway wrote.

BlackBerry Balance is a solution being offered by BlackBerry Ltd (NASDAQ:BBRY) which, in essence, enables an organization to protect business-sensitive information on a Blackberry phone, while still providing seamless use for its user, hence the name. BBM Protected is the first component of the eBBM Suite for protected enterprise-grade messaging which was recently announced by BlackBerry Ltd (NASDAQ:BBRY). Gadway claims that it is the only secure instant messaging client to use the U.S. government computer security standard Federal Information Processing Standard Publication 140-2.

Furthermore, the BlackBerry Ltd (NASDAQ:BBRY) executive wrote that BBM Protected running on Balance-enabled phones lets users take advantage of the encryption offered by BBM Protected in both messages within their company and messages to outside companies.

“For security conscious organizations using Balance technology we’re excited to be able to offer enhanced BBM Protected level encryption to the intra-company BBM messages being sent between employees inside the company as well as inter-company BBM messages being sent to employees at other companies using BBM Protected,” he said.

The BlackBerry Ltd (NASDAQ:BBRY) executive added that enabling BBM Protected for Balance-enabled devices is as simple as enabling an IT policy through the BlackBerry Enterprise Server console. This also means, Gadway explained, that end users will not have to adjust the way they use BBM when this new feature is enabled by an organization.

Disclosure: None

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