BlackBerry Ltd (NASDAQ:BBRY) has finally answered the call of its users and introduced some new features to its BBM messaging service. The need for ephemerality was felt since long as there are many users who exchange messages which they don’t want to stay there for longer. The recent leaks of nude images and personal messages around the world triggered the need of a feature by BlackBerry Ltd (NASDAQ:BBRY) which can protect the private content of users in their messages. To prevent any epiphany, Blackberry has announced two key features which will create more security around the text messages, PC World reported. Time based messages and Message Retraction. Message retraction will allow the users to press and un-send option and take back any message which they think was sent erroneously. This is one of the revolutionary steps by BlackBerry Ltd (NASDAQ:BBRY). People are desperately in need of a feature in phones in which they could undo the sent items.

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BlackBerry Ltd (NASDAQ:BBRY) will give a separate receipt folder for messages to see whether the receiver saw the message before you took if back using message retraction feature. The other feature, known as timed messages, lets the user set a time to a photo or message. The timed message will be wiped off automatically after the time ends. This is just like Snapchat. Time messages can be retracted back using the retract messages feature of BlackBerry Ltd (NASDAQ:BBRY).

BlackBerry Ltd (NASDAQ:BBRY) has announced that the new BBM features will be free for first three months. After this period, they will come under subscription bundle. Blackberry can monetize on its subscription model. There are around 91 million users. Each subscription asks for US$2.50. BlackBerry Ltd (NASDAQ:BBRY) can get 227 million by its BBM subscription and increase its revenue streams.

Prem Watsa’s Fairfax Financial Holdings reported owning about 46.65 million shares in BlackBerry Ltd (NASDAQ:BBRY).

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