In an interview with CNBC’s Jon Fortt, John Chen, CEO of BlackBerry Ltd (NASDAQ:BBRY), speaks about the recently announced partnership between Apple Inc. (NASDAQ:AAPL) and International Business Machines Corp. (NYSE:IBM) and the relative effects of the same on BlackBerry.
Speaking on his recent comment, in which Chen termed the partnership to be similar to a situation when “two elephants start dancing,” the CEO said, “Well obviously, I meant the elephant is clumsy and big…and we certainly are not the grass (on which the elephants are dancing), so you know, we might be yet another animal of some sorts. I prefer to be more nimble.”
Chen added that since BlackBerry Ltd (NASDAQ:BBRY) is already present in the enterprise business market, the entry of giants like Apple Inc. (NASDAQ:AAPL) and International Business Machines Corp. (NYSE:IBM) is also good for the market as it will help the market grow further.
Chen denied having been approached by anyone for acquisition of BlackBerry of any significant investment and said, “We have a lot of conversations about different boarder market partnerships and technology collaborations, etc.”
After the interview, commenting on BlackBerry Ltd (NASDAQ:BBRY), Fortt said that the company continues to be independent and is looking for partners in the enterprise and especially in the sales and marketing lines. Moreover, he said that BlackBerry is looking to invest in R&D, security technology, etc. to deepen its enterprise offerings.
According to Fortt, BlackBerry Ltd (NASDAQ:BBRY), is not focusing very much on the retail business and things like BBM. Instead, they are concentrating more on the enterprise business. In the case of development of hardware and handsets, their main focus is enterprise. The company believes that the enterprise user will be using two devices instead of a single one.
Meanwhile, the partnership between Apple Inc. (NASDAQ:AAPL) and International Business Machines Corp. (NYSE:IBM) is an attempt to tap the expertise of IBM in the enterprise segment and combine it with the popularity of Apple Inc.’s (NASDAQ:AAPL) devices among users. The integration of the Apple Inc. (NASDAQ:AAPL) and International Business Machines Corp. (NYSE:IBM) will be taking place on the iOS 8 platform.