BlackBerry Ltd (BBRY) Could Make a Comeback with a Partnership


Many thought that BlackBerry Ltd (NASDAQ:BBRY) would be acquired by a major player following the loss of market share and the success of its competitors. However, it has proven resilient, and will remain an individual player with the help of partnerships.

While the mobile provider has in the past received offers for an acquisition, CEO John Chen considers that there have been none in recent times and says he is looking for partnerships and not acquisition offers. Chen is an experienced CEO, having turned profits at Sybase, which had posted several years of losses before he took over. Indeed, he has raised his own estimates of BlackBerry Ltd (NASDAQ:BBRY) survival from 50% to 80% and seems confident of saving the company. The company has posted surprise profits of $23 million for the first quarter of fiscal 2015.

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In addition, during an interview on Bloomberg, Mr. Chen said that he doesn’t want for the company to be sold, but he would rather prefer building more value around BlackBerry Ltd (NASDAQ:BBRY)’s brand. However, he added, in case of an offer to take over the company, he would have to consider it as an obligation for the stakeholders of the company, but at the moment there haven’t been any offers.

Analysts are now of the opinion that the International Business Machines Corp. (NYSE:IBM) – Apple Inc. (NASDAQ:AAPL) partnership will open the market for a partnership for BlackBerry Ltd (NASDAQ:BBRY) too. Former analyst Chris Umiastowski, writing for CrackBerry, expounded this theory and said that this partnership spells more opportunity for BlackBerry Ltd (NASDAQ:BBRY) as it is a major player in the MDM market, and companies such as Microsoft Corporation (NASDAQ:MSFT) or Google Inc (NASDAQ:GOOGL) should really look into partnerships with BlackBerry Ltd (NASDAQ:BBRY). This will lead to acceptance of partnerships as a viable form of running the business for BlackBerry Ltd (NASDAQ:BBRY).

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