BlackBerry Ltd (NASDAQ:BBRY) it seems is not leaving any stone unturned for the launch of its upcoming smartphone, Passport. Amazon.com, Inc. (NASDAQ:AMZN)’s Appstore is one such feature that is going to be included in the Blackberry 10.3 OS update, which will come pre-installed in the Passport. A recent post on BlackBerry’s official blog highlighted the user experience of using apps downloaded from Amazon.com, Inc. (NASDAQ:AMZN)’s Appstore on Blackberry devices.
It’s not just the Passport, but all Blackberry 10.3+ generation devices will come with pre-installed Amazon.com, Inc. (NASDAQ:AMZN)’s Appstore, enabling BlackBerry Ltd (NASDAQ:BBRY) users to just tap on the Amazon.com, Inc. (NASDAQ:AMZN)’s Appstore icon to purchase and download their favorite apps.
The post cited numerous non-native apps that performed amazingly well on the BlackBerry Ltd (NASDAQ:BBRY). It is still not known whether Blackberry ID will be tied with app purchases on Amazon Appstore in a similar way that it is tied to purchasing apps from Blackberry World. Amazon.com, Inc. (NASDAQ:AMZN), which didn’t found the kind of success it was expecting from its Fire phones, will be also benefitting from this partnership it seems. Apart from making money in licensing its Appstore to Blackberry, the company can also count on new users getting acquainted with Amazon’s ecosystem.
The recent iCloud leaks brought BlackBerry Ltd (NASDAQ:BBRY) back into the limelight, as according to many people Blackberry has still got the best enterprise level security among all smartphone and handheld device makers. BlackBerry Ltd (NASDAQ:BBRY)’s acquisition of Secusmart GmbH, a German voice encryption chip maker, is also being seen as a wise move by many, that’ll help the company in maintaining its strong foothold among Government and Corporate buyers.
As of June 30, 2014, Prem Watsa, who is touted as Canada’s Warren Buffett, through his firm Fairfax Financial Holding owns over 46 million shares in BlackBerry Ltd (NASDAQ:BBRY), making him one of the largest shareholders in the company. Ken Fisher‘s Fisher Asset Management owns over 2.4 million shares in Amazon.com, Inc. (NASDAQ:AMZN).