BlackBerry Ltd (NASDAQ:BBRY) recently released the popular messaging app from the company, Blackberry Messenger (BBM) on Microsoft Corporation (NASDAQ:MSFT)‘s Windows Mobile OS, Reuters revealed in a report. BBM was one of the earliest and pioneering mobile messaging apps, but it could not catch up with others like WhatsApp as the company had long refused to release it on other mobile OS.
Only last year BlackBerry Ltd (NASDAQ:BBRY) rose from its sleep and launched BBM for Android and iOS users. By including the Microsoft Corporation (NASDAQ:MSFT)’s Windows Mobile OS, the BBM app is now available on all major mobile operating systems. This is BlackBerry Ltd (NASDAQ:BBRY)’s new strategy to reinvent itself as a more software and service driven company because the company is now not even considered a competitor in the smartphone space.
BlackBerry Ltd (NASDAQ:BBRY) is marketing BBM as a secure communications tool for government agencies and regulated sectors, such as financial services. A month ago, BlackBerry Ltd (NASDAQ:BBRY) also began to roll out BBM Protected, a secure messaging service tailored specifically to the needs of companies in the regulated sectors.
BlackBerry Ltd (NASDAQ:BBRY) also wants to launch BBM on desktop computers, something that its CEO, John Chen, had mentioned earlier this year, but as of now the possibilities of that happening looks remote.