BlackBerry Ltd (BBRY) Key Security Features Being Ignored By Customers?


In an article on CanTechLetter, Nick Waddell talked about BlackBerry Ltd (NASDAQ:BBRY)’s latest blog post in which, the company has tried yet again to bring its smart security features in the limelight. Users around the world have almost forgotten the level of security and safe user experience BlackBerry Ltd (NASDAQ:BBRY) gives. Apple, Google and other famous technology giants have been the target of massive security attacks. iCloud hacks, Snapchat nude photo leaks and Prism program have made the famous companies talk of the town in a negative way but strangely, none of these scandals were able to deplete the sales of iPhones or famous devices. But sadly for Blackberry, no one is looking eager to appreciate the security features of BlackBerry Ltd (NASDAQ:BBRY) devices which have put Blackberry phones far away from any security leak or scandal.

BlackBerry, Roger Cheng, BlackBerry Passport, is BBRY a good stock to buy,

BlackBerry Ltd (NASDAQ:BBRY) has claimed that its password protection mechanism has no match. The company does not emphasize its users to use complex, combinational passwords like other companies do. One can easily set a simple and easy to remember password on a BlackBerry Ltd (NASDAQ:BBRY) and forget worrying because BlackBerry Ltd (NASDAQ:BBRY) uses the smart algorithm in which, the device lock up and wipe after 10 password fails. The company claims that a normal 4 digit password takes around 228,000 tries to break whereas Blackberry gets locked after 10 tries, which makes password break in a BlackBerry Ltd (NASDAQ:BBRY) device impossible.

BlackBerry Ltd (NASDAQ:BBRY) believes in ‘Ask for permission not forgiveness’ according to the blog post. Blackberry device asks its user about the permission to turn on the location diagnostics. It is for the customization of user experience and maps. User can always change these settings. Another important feature of BlackBerry Ltd (NASDAQ:BBRY) is automatic scanning of apps that are downloaded by a user. This feature helps in maintaining the security on the phone.

Prem Watsa’s Fairfax Financial Holdings reported owning about 46.65 million shares in BlackBerry Ltd (NASDAQ:BBRY).

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