BlackBerry Ltd (NASDAQ:BBRY) says that it decided to acquire Movirtu because it sees the company as the only viable solution to split billing, an issue that the firm identifies as significant to its enterprise customers.
The explanation from BlackBerry Enterprise President John Sims comes after BlackBerry Ltd (NASDAQ:BBRY) disclosed that it has agreed to buy U.K.-based Movirtu for an undisclosed amount in order to bolster its offerings for the bring-your-own-device (BYOD) and corporate-owned, personally-enabled (COPE) movements in the enterprise space.
“Based on our market research, we quickly realized that Movirtu was the only viable solution available. By enabling multiple phone numbers on iOS, Android and BlackBerry smartphones, Movirtu lets employees have separate phone numbers for work and personal use without the inconvenience of swapping SIM cards or carrying two phones,” Sims is quoted as saying by Eric Lai, content marketing director as BlackBerry, in the post on the official BlackBerry Business blog.
The solution being offered by Movirtu will be integrated to the BlackBerry Enterprise Server, Sims said, and will enable organizations and employees to split their personal and business billing which will eliminate the need to make separate expense reports for bills.
Furthermore, the BlackBerry Ltd (NASDAQ:BBRY) executive said that Movirtu lets users keep their billing relationships directly with their chosen carriers rather than have a third-party company come in between that relationship.
In addition to that, the BlackBerry Ltd (NASDAQ:BBRY) Enterprise president noted that it is important for business for their employees to have their own business numbers as it boosts authority. For employees, having a separate personal number helps in work-life balance, he added.
Prem Watsa’s Fairfax Financial Holdings is a major stakeholder in BlackBerry Ltd (NASDAQ:BBRY). The firm reported having about 46.65 million shares of the company by the end of the second quarter of the year. The stake in the phone maker accounts for a massive 32.67% of the hedge fund’s whole portfolio.