BlackBerry Ltd (BBRY) To Earn From 1.1 Million BBM Channels Through Sponsored Ads


BlackBerry Ltd (NASDAQ:BBRY) has started rolling out its plans to monetize its BBM service. In a recent development, the company has announced that it has stuck some deals with advertisers regarding its BBM Channels, which are now close to 1.1 million. The company has claimed in a blog post that it is using two way strategy to monetize its BBM network. It is using ad sales network and social media sponsored content to drive traffic. The most paramount factor in this regard is the new BlackBerry Ltd (NASDAQ:BBRY) strategy after which, BBM users have become open to iPhones and Android devices. This has given rise to new streams of revenues and user bases.

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BlackBerry Ltd (NASDAQ:BBRY) is using socially sponsored content and ads for its BBM service.  BBM has now more than 90 million monthly active users. The company is desperately looking to find new ways to generate revenue from it. The source claims that mobile messaging industry will worth billions in the coming years. Blackberry is all beefed up to challenge its competitors by brining the innovation and new devices with services.

Blyk is the new BlackBerry Ltd (NASDAQ:BBRY) sales and advertisement partner. It has established contacts and connections in London, Singapore, Dubai and Chicago. Blackberry is not leaving Africa and unturned in this venture. Its new partner for BBM sales in Ghana, South Africa and Nigeria is Habari Media.

Ads will primarily be placed in feeds of users. This will deplete the hindrance people have to face from ads. Companies will be able to place sponsored posts which will appear in between stream and users can click them to download service or view information. BlackBerry Ltd (NASDAQ:BBRY) has also explained some more monetizing models in the post. User data will not be share with advertisers, BlackBerry Ltd (NASDAQ:BBRY) claims.

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