BlackBerry Ltd (NASDAQ:BBRY) has finally got a breakthrough in the car industry. Ford has announced that it is updating its infotainment system which allows the users to sift through playlists, play songs, make calls and control climate. Ford has ditched Microsoft for Blackberry’s QNX operating system. This is a major success for BlackBerry Ltd (NASDAQ:BBRY) which is in a dire need of some key successful endeavors in cars and wearable industry. BlackBerry Ltd (NASDAQ:BBRY) has recently launched two new phones: Passport and Classic. The company’s CEO is hopeful that these new devices will create a new user base and revenues will grow.
An article on CNN reported that the new system of Ford is called Sync 3. It will have a tablet-like interface. Drivers will be able to give voice commands more easily. For example, the new update will understand the addresses more smartly. Drivers will be able to say ‘two twenty five’ instead of ‘two, two, five’. Blackberry software will make the system more secure.
The source quoted a survey from JD Power, which has depicted that customers were not satisfied with Microsoft’s software. There were some hardware and touch issues as well. BlackBerry Ltd (NASDAQ:BBRY) software will make iOS integration much easier. Microsoft’s software didn’t allow a smooth integration and compatibility.
BlackBerry Ltd (NASDAQ:BBRY)’s entrance in the wearable, internet of things and cars world can be crucial in the coming years.
BlackBerry Ltd (NASDAQ:BBRY)’s new software will be rolled out in 2016.
Spencer M. Waxman’s Shannon River Fund Management owns 4 million shares of BlackBerry Ltd (NASDAQ:BBRY).