BlackBerry Ltd (NASDAQ:BBRY)’s instant messaging app BBM’s popularity among the Blackberry mobile users prompted the company to launch the app for other mobile OS like Android, iOS and Windows. The BBM Channel is now available for users in the Social Media Management system, Hootsuite. Hootsuite announced through guest post in the Blackberry blog about the integration between them and the BBM Channels.
Hootsuite’s user interface dashboard helps the user to integrate almost all the social media networks like Twitter, Facebook, LinkedIn, etc. Many video streaming sites like YouTube, Vimeo, Tumblr are also available to users for integration through Hootsuite. Hootsuite announced in their post that the BlackBerry Ltd (NASDAQ:BBRY)’s BBM channels can also be managed through their dashboard.
BBM channel integration in Hootsuite dashboard alongside the social media networks helps them in saving time and increase the work rate and also enable better community engagement. There is no limit to the number of BBM channels that the user can moderate through Hootsuite. The BBM Channel app is free for all Hootsuite users and available to them on their App directory.
The integration of BlackBerry Ltd (NASDAQ:BBRY)’s BBM channels through Hootsuite helps the user to share any post from the social media sites onto BBM channels with minimum effort. This promptness can help the user to maintain their BBM channels up to date with easy updates. This integration works other way as well, which enables reposting of something from BBM channels onto the social media sites.
“Both social media and messaging channels have been a powerful tool for FC Barcelona to engage with our large active global fan base. By bringing together Hootsuite and BBM Channels, FC Barcelona team now has a way to bring their Channels content into their social media workflow to expand the reach of brand and user-generated content. The ability to be more social as an organization is integral for our success, and we expect nothing less,” FC Barcelona Board Member and Technology Area Director, Didac Lee was quoted as saying.
The Hootsuite dashboard helps in organizing the comments and posts from various social media sites onto BBM channels and display pending or flagged contents. This helps the user to easily update contents or delete unwanted contents.
The important factor to show the BBM channel growth is the subscriber interaction. Hootsuite dashboard helps the user to track the subscriber’s comments and likes and hence the interaction and engagement of the subscribers.