BlackBerry Ltd (NASDAQ:BBRY)’s portfolio of Z models have been positively received by the markets, especially in Asia, which have been the key focus region of the company. The first model of the line, the Z3 smartphone has been the first device that Blackberry build in partnership with Foxconn. For a long time many thought that Z3 has been designed by Foxconn, which, as a post on the company’s official blog claims, is not true. In fact, Brian Paschke, one of the designers at BlackBerry Ltd (NASDAQ:BBRY), said that he and his team have created the industrial design of the Z3 model.
It goes without saying that BlackBerry Ltd (NASDAQ:BBRY)’s line of products led by Blackberry Z10, Z3 and the newly launched Passport share a unique DNA. The three devices in a way share unique texture and material that defines BlackBerry devices and culture with functionality remaining the core.
Paschke put the doubts to rest by stating that design behind BlackBerry’s Z3 was the work of talented team at the company in partnership with Foxconn. The designer attributes the look and feel of the device to the industrial design of the company. It is worth noting that the design of BlackBerry was in entirety influenced by light elements and reflective surface architecture supported by a beam that runs through the core.
BlackBerry Z3 was at the start designed for the company’s emerging markets especially Indonesia where BlackBerry Ltd (NASDAQ:BBRY) enjoys a higher level of appreciation as opposed to more developed markets of America and Europe. Despite the fact that the smartphone was’ developed for the Indonesia markets, it has now become a universally accepted product, according to Paschke.
BlackBerry Z3 was’ designed with a vision of making it feel utter slim while at the same time remain durable. Every detail in the phone, according to the designer, was’ first envisioned with a view of putting users experience at the forefront. Some of the key visible design of the phone include audio holes for the speaker as well as a microphone embedded with precision.
BlackBerry Ltd (NASDAQ:BBRY) maintains a close relationship with Foxconn that is seen by the development of the new exquisite smartphone as the company continues to push for market share in emerging markets.
One of the largest shareholders of BlackBerry Ltd (NASDAQ:BBRY) is Prem Watsa‘s Fairfax Financial Holdings, which owns around 46.7 million shares of the company.