BlackBerry Ltd (NASDAQ:BBRY) has announced that its newly launched Passport phone is currently the number one selling unlocked phone on Amazon.com, Inc. (NASDAQ:AMZN). The company said that its partner, Amazon.com, Inc. (NASDAQ:AMZN) has told it that BlackBerry Ltd (NASDAQ:BBRY)’s passport phone is the number one demand of users on Amazon and it has crossed all the competitors. BlackBerry Ltd (NASDAQ:BBRY) launched the Passport phone on Wednesday. The company has great expectations from this phone. BlackBerry Ltd (NASDAQ:BBRY) has suffered in terms of market share in the past but experts are saying that Passport has the potential to bring the company back in business.
The announcement claimed that an attractive price tag of $599 on BlackBerry Ltd (NASDAQ:BBRY)’s Passport phone attracted a lot of customers. The company also announced that its Canadian users can buy a new Passport phone for just $200 from TELUS. This offer for Canadian users is for a limited time. The phone maker said that BlackBerry Ltd (NASDAQ:BBRY)’s Passport has a stunning battery of 3450 mAh, which can make phone last for around 30 hours. Topping at Amazon.com, Inc. (NASDAQ:AMZN) is a real achievement for the Passport phone and depicts the attraction it has for the users.
The phone also has a touched enabled keyboard and its business oriented features can let the mobile experts and professionals to complete all their necessary work without even opening a laptop. The statement also mentioned the size of the phone, which is considerably large and most of the area comprises of the screen.
Passport’s fame at Amazon.com, Inc. (NASDAQ:AMZN) is very important to define the number of sales of the phone. If the phone continues to trend on Amazon.com, Inc. (NASDAQ:AMZN), the sales will definitely make a pronounced difference in the revenues. BlackBerry Ltd (NASDAQ:BBRY)’s announcement also linked to a 100-page guide which helps the Passport users to discover the features, tips and tricks of the new phone. BlackBerry Ltd (NASDAQ:BBRY) is inching towards reorienting itself as a services company in the industry. Smartphone market around the world has only a 3% share from BlackBerry Ltd (NASDAQ:BBRY) but some key products like Passport can really change the game for the company.
Spencer M. Waxman’s Shannon River Fund Management owns 4 million shares of BlackBerry Ltd (NASDAQ:BBRY).
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