BlackBerry Ltd (BBRY)’s Passport Makes iPhone Look Outdated


BlackBerry Ltd (NASDAQ:BBRY) is trying very hard to regain the market share and dominance that it once used to command in the smartphone market and a testament to that is it’s upcoming smartphone, Passport. CNET recently laid its hands on BlackBerry Ltd (NASDAQ:BBRY)’s Passport and came up with a quick review on the product.

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To say that the looks of BlackBerry Ltd (NASDAQ:BBRY)’s Passport are unconventional would be an understatement. In a time when one can’t differentiate one Android device from another and Apple Inc. (NASDAQ:AAPL) hardly getting any facelift since its launch, BlackBerry Ltd (NASDAQ:BBRY)’s Passport breaks the clutter.  The phone has a ‘square’ design with its 4.5×4.5-inch display.

Another unique thing about the Passport is it breaks away from BlackBerry Ltd (NASDAQ:BBRY)’s norms of having four rows in its smartphone keyboard. The Passport has a 3 row keyboard, which makes it difficult even for BlackBerry Ltd (NASDAQ:BBRY)’s loyal customers to get used to it.

The Passport is not for everyone, according to BlackBerry Ltd (NASDAQ:BBRY)’s head of global enterprise services, the device will find its use in certain industries, such as healthcare or finance, which answers why it looks like it has been designed for high-end professionals and executives. The great thing about the Passport is that it comes with a 3,450 mAh battery, which, if you are not a smartphone maniac, means extensive use without the hassles of charging every now and then. The Passport that CNET examined was running on BlackBerry 10.3, an upcoming version of its OS.

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  1. How can you possibly think a physical keyboard device can make any other device appear outdated? If anything the Passport appears to look like the outdated device.

    • Desktops still rule touchscreens… no matter what people say. having a physical keyboard makes it easier to work with. I still have trouble putting the cursor in the right place the 1st time around. That good old mouse/trackpad made navigating super easy. Also the keyboard is also touchscreen. Meaning it’s used like a mouse/Trackpad. Trust me this touchscreen crap is old. I miss my keyboard. I went from the bold to the Lumia to the Z10 to the Z30. This OS is superior. I dare you to try BlackBerry 10. I have had 3 touchscreens and they work flawlessly but I miss physical keys. I could send a text while driving without even looking at the phone that’s legal multitasking because I could touch and my BlackBerry would press / touch back lol… Passport is something u never seen before

    • A keyboard device that doesn’t sacrifice screen size, has a full touch screen, AND the keyboard itself is touch enabled- allowing users to use it as a track pad. That’s how a keyboard device makes the iPhone look outdated.

      Just because a device doesn’t have a keyboard doesn’t mean it’s better. Just because a device DOES have a keyboard doesn’t mean it’s worse.

  2. The BlackBerry Z10 and Z30 make the iPhone look outdated too, but the consumer market didn’t care. Maybe high-end professionals will care more about the improved productivity provided by superior technology, but I’m not holding my breath.

  3. @Dave Do you know of any other smartphone with a physical keyboard that can also be used as a trackpad? That’s one of the aspects of the Passport that makes it different than other devices on the market. Part of the reason why BlackBerry is primarily focusing on the enterprise market in the US as opposed to the consumer market is because many companies have remained loyal to BlackBerry because of it’s security (Even companies that have shifted to BYOD still use BES, in this case BES 10.).

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