BlackBerry Ltd (BBRY)’s Passport: Most Popular Smartphone Among ‘The Verge’ Readers


BlackBerry Ltd (NASDAQ:BBRY) might launch their Passport phone at the launch events on September 24. Blackberry came up with this brand new phone to compete against the likes of iPhone 6 and 6 Plus. Many people had an opinion that the Passport might turn out to be a flop. Gadgets blog ‘The Verge’ had opened a poll to its readers with the title “Which new smartphone has you fired up?” The results of this poll were revealed in the Blackberry’s blog article.

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The latest smartphone options provided in the poll by ‘The Verge’ included Apple Inc. (NASDAQ:AAPL)’s iPhone 6/6 Plus, BlackBerry Ltd (NASDAQ:BBRY)’s Passport, HTC’s Desire B20, Huawei’s Ascend P7 Sapphire, Motorola’s Moto X/G, Microsoft Corporation (NASDAQ:MSFT)’s Lumia 830/730, Samsung Electronics Galaxy Alpha/Note 4/Note Edge and Sony Corp (NYSE:SNE)’s Xperia Z3/Z3 Compact.

The poll results as of 6:30 PM ET on Thursday indicated that BlackBerry Ltd (NASDAQ:BBRY)’s Passport has around 34% of the readers votes, which was nearly 15 percent points more than the second most popular iPhone 6/6 Plus. This might be an indication that the Blackberry’s latest smartphone might not be as bad as the initial user reactions indicated.

Motorola’s Moto X/G was positioned third in the poll results with 18% of the reader votes. Sony’s Xperia Z3/Z3 Compact was position fourth with 12% votes. The biggest shock was the Samsung’s Galaxy series phones getting just 8% of the reader votes in the poll.

There might be multiple reason for the popularity of BlackBerry Ltd (NASDAQ:BBRY)’s Passport over the well-known iPhone and Galaxy phones. Some of these reasons might be, the 1440 x 1440 touchscreen with better clarity, Blackberry 10 OS’s ability to run android apps through Amazon AppStore, Blackberry Hub’s ability to solve’ Messaging mission impossible’ issue and the popularity of Blackberry phones among the top leaders of the world.

In spite of the tough competition from iPhone and Galaxy devices, the popularity of Blackberry Passport among the readers of ‘The Verge’ might be a sign of resurgence for BlackBerry Ltd (NASDAQ:BBRY).

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