Burger King Worldwide Inc (NYSE:BKW) has been treating its customers with delicious burgers for the last six decades. They kept adding new items to their menu with their innovative approach. In a recent bizarre move, they introduced all black burger in Japan. CNBC’s Amanda Drury and Brian Sullivan talked about the Burger King’s ‘Black Burger’ on CNBC.
Drury mentioned that the new burger was named as ‘Kuro Burger’ in Japan. ‘Kuro’ in Japanese refers to Black.
“[…] The Bun is kind of black with bamboo charcoal. The patties have black pepper and the onion and garlic sauce has squid ink added to it. Very appetizing black cheese,” Drury said about the ingredients of black burger.
She also said that Burger King Worldwide Inc (NYSE:BKW) currently doesn’t plan to bring this item to US. Sullivan added that the item may look disgusting but it might be delicious, which might be the only reason for it to attract many people in Japan.
Drury said that the only worrying factor about the ‘Black Burger’ is the charcoal in it, which might raise some Cosmogenic threat concerns. She added that the bamboo charcoal is still an unknown in this aspect.
Burger King Worldwide Inc (NYSE:BKW)’s Black burgers are basically beef burgers, and this is not the first time they have introduced a burger with black buns. This is infact the third time, with the other two had just the black buns and ketchup.
Burger King Worldwide Inc (NYSE:BKW)’s first two black burgers got a good reception from the diners in Japan and that gave confidence for them to come up with this new burger.
Among the shareholders of Burger King Worldwide Inc (NYSE:BKW) is the Pershing Square, managed by Bill Ackman. As of 30 June, 2014, they hold around 38.4 million company shares.