Media moguls are really active these days in the Sun Valley as Time Warner Inc (NYSE:TWX) is the focus of their attention and apparently a battle might start between Google Inc (NASDAQ:GOOGL)  and Twenty-First Century Fox Inc (NASDAQ:FOXA) on who takes the biggest media pie under its belt. Today, Time Warner Inc (NYSE:TWX) rejected an $80 billion offer made by Twenty-First Century Fox Inc (NASDAQ:FOXA). In a statement, Time Warner Inc (NYSE:TWX) said that the company “is superior to any proposal that Twenty-First Century Fox is in a position to offer.” Discussing the Fox bid and possible and chances of Time Warner’s acquisition by Google in a program on Bloomberg, Brian Wieser, senior research analyst at Pivotal Research, Bloomberg’s Jon Erlichman, and Paul Sweeney on Bloomberg, didn’t rule out the likely effort by Google to get the biggest media entity.

Answering the question on whether Google Inc (NASDAQ:GOOGL) will cease the chance and go for a big media acquisition it has been longing for since years, Brian Wieser said that Google has enough cash and offering for this deal but he doesn’t think that the Mountain View giant will go for this deal because it has Youtube satisfying its content business needs right now.

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“If anything Google Inc (NASDAQ:GOOGL)  has been focusing a lot of its capital investments away from advertising and media which is not to say they are not trying to build a bigger business with Youtube, another more content related activities, but I don’t really think that ….it strikes me to so much fanciful, in some ways, I wouldn’t rule it out, they are sitting on cash […],” said Wieser.

Paul Sweeney said that this is the golden chance for Google Inc (NASDAQ:GOOGL)  to boost its content business opportunities in future

“They are gonna have to think very long and hard about this, sit down with their advisors over the weekend, because an asset like Time Warner Inc (NYSE:TWX) doesn’t come up every day and these are just extraordinary asset so if Google Inc (NASDAQ:GOOGL)  wants to be a player in content, they really need to think about it here” said Sweeney

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