Could Twitter Inc (TWTR) Monetize International Business Machines Corp. (IBM) Data Analytics Tool


International Business Machines Corp. (NYSE:IBM) has announced a Cloud-based data analysis tool which will mine Twitter Inc (NYSE:TWTR) to create trends and reports for business users, advertisers and the Enterprise players. Half a billion tweets are posted to Twitter Inc (NYSE:TWTR) platform daily. If International Business Machines Corp. (NYSE:IBM)’s new tool devises some smart strategy to mine out the useful information out of this data, this could be a huge milestone for both companies, especially Twitter Inc (NYSE:TWTR), which could monetize heavily in its ads business using Cloud tool.

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Twitter Inc (NYSE:TWTR) has already some platforms and data mining tools. But International Business Machines Corp. (NYSE:IBM)’s state of the art Cloud technology will imbibe the best and useful business information. The information can be related to products, personalities, developing stories and mood analysis. Data is always the vital factor of all the campaigns. Advertisers are hungry for tools which could give them a detailed analysis of the changing interests and trends on billions of online users around the world. International Business Machines Corp. (NYSE:IBM) and Twitter Inc (NYSE:TWTR) announced this partnership at a very crucial moment, when the ads business and competition is heating up.

An article on SBS quoted a senior executive from IBM, who said that Twitter Inc (NYSE:TWTR) and the blue chip giant are working in collaboration on a number of projects since October. He also said that International Business Machines Corp. (NYSE:IBM) has invested around $24 billion in the Big Data sector. Twitter Inc (NYSE:TWTR)  and International Business Machines Corp. (NYSE:IBM) could see radical results in their business after this deal. Twitter Inc (NYSE:TWTR) will get massive ads business whereas International Business Machines Corp. (NYSE:IBM) will get more R&D and Cloud related revenue streams in the industry.

  John Thaler’s JAT Capital Management owns over 7.3 million shares in Twitter Inc (NYSE:TWTR).

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