Twitter inc (NYSE:TWTR) has become one of the most popular social networking websites worldwide, yet most people associate it with the U.S., the country the company is based out of. However, a look at the top 10 countries using Twitter actually defies this notion. According to a recent study put forward by researchers at Northwestern University, the U.S. actually ranks fifth in twitter usage per capita. This comes as a surprise to many, yet even more so is the fact that countries such as Kuwait, Brunei, Chile and Puerto Rico are in the top 10.
When it comes to measuring the use of Twitter Inc (NYSE:TWTR) on a worldwide scale, not all statistics bring about the same results. Hence, in terms of absolute numbers, the U.S. is clearly the front-runner, although this is largely due to the prohibition of the social networking website in China. The rest of the top 10 are comprised of the UK, Canada, Australia, Brazil, Germany, Netherlands, France, India, and South Africa.
A more common measurement involves calculating the average number of Twitter users over a population of 1000 individuals. According to the Northwestern University study, which used this methodology. The top 10 countries using Twitter are as follows: Kuwait, Netherlands, Brunei, UK, U.S., Chile, Ireland, Canada, Sweden, and Puerto Rico. However, much like looking at absolute numbers, this only shows a partial image, considering Twitter usage per capita also has its flaws.
Hence, a study by PeerReach decided to take a closer look at penetration percentages, in order to get a better picture of where the social networking site excels the most. In order to do so, PeerReach calculated the amount of Twitter Inc (NYSE:TWTR) users relative the total number of Internet users, and came up with some interesting results. According to this study, the top 10 countries using Twitter are: Saudi Arabia, Indonesia, Spain,Venezuela, Argentina, UK, Netherlands, Japan, Colombia, and Turkey.
Overall, the numbers vary according to the method chosen, yet one thing remains clear: the U.S. and the UK are front-runners in terms of total amount of Twitter users, and are expected to stay in the leading position. Nevertheless, smaller countries with more limited internet access demonstrate that the popularity of Twitter Inc (NYSE:TWTR) is immense and on the rise.
Disclosure: Pablo Erbar holds no position in any stocks or funds mentioned.