In a program on CNBC, Ken Sena, analyst from Evercore said that eBay Inc (NASDAQ:EBAY)’s PayPal business is in danger because of a number of security concerns. His firm has downgraded the rating for PayPal amid these uncertainties. He said that Apple Inc. (NASDAQ:AAPL) has recently launched its own payment system; demand channels are increasing massively and business to business growth is converging to a mutual trust factor. He thinks that payment systems and enterprise will be controlled by demand channels in the near future and this is the vital threat for eBay Inc (NASDAQ:EBAY)’s PayPal.
Sena thinks users are not getting loyalty and rewards from eBay Inc (NASDAQ:EBAY)’s PayPal, which were the pronounced factors behind its growth and popularity. It still has to offer a number of features and facilitations for the merchants, but the company is reaching a stagnant point after which, the downfall will take place. eBay Inc (NASDAQ:EBAY)’s positioning is also in problems. It is not positioned scale wise in the market place, thinks Sena. He said that his firm is doing its work and rates the companies based on their performance and future prospects.
Apple Inc. (NASDAQ:AAPL) Pay is a paramount threat for eBay Inc (NASDAQ:EBAY)’s payment system. PayPal acquired Braintree, another famous payment processing entity and has been gaining new streams of revenue, but the emerging trends have put a dent to the company’s market share. Sena said that Apple Inc. (NASDAQ:AAPL) pay and other technology companies are not just relying on giving the networked scale level payment integration, they are also modernizing and diversifying the payment systems. He gave the example of Google which gives the ability to buy search keywords with one click.