In a program on CNBC, John Blackledge, a famous Cowen Group investor said that Facebook Inc (NASDAQ:FB)’s Instagram is bigger than Twitter. The primary reason of Instagram’s success is its user growth. More and more users, especially millennials are signing up for photo and video sharing website. Facebook Inc (NASDAQ:FB)’s Instagram is a great interface which makes user dwell into it. Its interactive design and huge engagement has now made it one of the top social media apps.
The source said that Facebook Inc (NASDAQ:FB)’s Instagram ended 2014 with 300 million users, which slashes Twitter users. Recently, a famous group value Facebook Inc (NASDAQ:FB) at $33 billion, which is flabbergasting and no other social media app comes close to it.
According to a latest study, a normal Instagram user spends 21 minutes daily on it whereas 90% of this time gets overlapped with Facebook Inc (NASDAQ:FB). An average user spends 90% time on Facebook Inc (NASDAQ:FB) and Instagram combine, which shows the grip of Facebook Inc (NASDAQ:FB) as compared to all other social media platforms. Twitter is not even close to these numbers and its user growth in on a decline.
Perhaps the most important question for Facebook Inc (NASDAQ:FB) Instagram is how to channelize and monetize its blasting user growth. The source said that more than 30% advertisers want to advertise on Facebook Inc (NASDAQ:FB)’s Instagram in 2015, amid it brand affinity, user growth, huge millennial audience and chances of huge conversions.
Facebook Inc (NASDAQ:FB) is also working heavily on its ads program and it’s likely that it will inculcate Instagram potential in its ads endeavors.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).