Facebook Inc (NASDAQ:FB)’s CEO Mark Zuckerberg embarked upon a journey of continuous innovation, product strategy, acquisitions and PR building in the start of 2014. Everything of it has worked. Facebook Inc (NASDAQ:FB) stock kept soaring. Investors and happy and the company is going with its product curve. In an article on Fool, Tim Brugger said that Facebook has plenty of options and one thing is for sure: Facebook Inc (NASDAQ:FB) has a successful upcoming year. WhatsApp’s 700 million monthly users, Oculus Rift VR Headset, increasing social media traffic are being hailed as the most potential avenues for the company but Brugger said that Instagram and Video Ads will do wonders for Facebook in 2015.
Brugger said that Facebook Inc (NASDAQ:FB) has done the right thing by bringing in video ads. According to InfoWorx, people are more likely to click and see a video ads as compared to a monotonous conventional ad banner. The company has signed a deal of $1 million a day regarding its test project for video ads. The social media giant is also looking to expand its reach and advertisers are coming hastily towards the innovation in ads. It is likely to challenge the advertisements juggernaut, Google.
Brugger thinks that instead of inundating users with ads, Facebook Inc (NASDAQ:FB) has opted for the strategy of better targeting and useful ads. Same will be the model for Instagram. Facebook Inc (NASDAQ:FB) wants to monetize on this photo sharing social service without touching and messing up its interface. The source thinks that Facebook Inc (NASDAQ:FB) could get $100 million per quarter revenue from Instagram.
Facebook Inc (NASDAQ:FB) stock appreciation for 2014 was around 40% and investors are more than happy with this. Brugger said that innovation, ads and social services can take Facebook to new heights.