Facebook Inc (FB) Introduces Improvements to the News Feed Against ‘Click Baits’


Facebook Inc (NASDAQ:FB) faced a lot of negative publicity when it was revealed this year that it had conducted a social experiment without the consent of its users. The tide seems to be changing as the company is trying to woo users by keeping them in loop with all new developments. In a press release yesterday, Facebook Inc (NASDAQ:FB) informed users and investors alike about the new improvements in users’ newsfeed that will allow them to find engaging and helpful content easily.

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The first improvement is the reduction in click bait headlines. You may ask, what is a click bait headline? Well, you would have encountered some posts in your newsfeed that don’t tell you enough about what they are about, but instead have a headline that entices you to click on the link attached with the post to know more. That basically is called a click bait headline. When Facebook Inc (NASDAQ:FB) surveyed its users, it found out that 80% of the users prefer headlines that clearly describe what they are about, hence enabling users to choose whether they want to read further or not.

Facebook Inc (NASDAQ:FB) also revealed how it finds out which publisher is using the click bait headline tactic. If a user clicks a link and then immediately comes back to Facebook Inc (NASDAQ:FB), it generally means they were not interested in that post and most probably a click bait headline took them there. The second factor that helps Facebook Inc (NASDAQ:FB) in making the determination is if fewer people ‘like’ or comment on the post after  clicking on it compared to other posts.

The second improvement from Facebook Inc (NASDAQ:FB) is that it will now give higher priority to links that are in ‘link-format’ rather than links that are buried in photo captions. The link-format enables users to embed a link, such that when someone shares it on Facebook Inc (NASDAQ:FB) it gets displayed with a large picture, headline and some text.

As of June 30, 2014, Ken Griffin’s Citadel Investment Group owns over 4.5 million shares of Facebook Inc (NASDAQ:FB).

Disclosure: None

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