Facebook Inc (FB) Looking into Why Users Don’t Like Certain Ads


Facebook Inc (NASDAQ:FB) is trying to make advertising on its website better by looking into why people clock and bury certain ads.  The social media giant never stops searching for ways to make advertising better and focused, and why users don’t like certain ads is one area that it is exploring currently.  For most advertisers, Facebook Inc (NASDAQ:FB) is the first and final word for advertising on the social media and the company intends to keep it that way by letting them reach more customers. Facebook Inc (NASDAQ:FB)’s users will also benefit from this exercise as they will be able to give their feedback on the kind of advertisements they see. Jon Steinberg, North America CEO of Daily Mail was recently on CNBC to discuss about this new pursuit of Facebook Inc (NASDAQ:FB).

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“It’s great for Facebook and its great for investors because it’s basically a quality score on advertising. Google pioneered this with making bad advertisers, bad ads pay more. What Facebook is basically saying is that we are not only let people bury ads which they don’t like, which they have always done, we are going to get feedback on why they don’t like the ad […],” Steinberg said.

Steinberg feels that this move by Facebook Inc (NASDAQ:FB) to test the quality of advertisements it gets on its website is a show of strength by the company. He believes that by doing this, Facebook Inc (NASDAQ:FB) is showing that it is doing so well that it can be critical of the advertising that it features on its website. Steinberg revealed that Facebook Inc (NASDAQ:FB) has said that it is going to pay less importance to feedback from users who complain regularly and more importance to users who complain infrequently.

As of June 30, 2014, Philippe Laffont’s Coatue Management owns 5.8 million shares of Facebook Inc (NASDAQ:FB).

Disclosure: None

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