Respecting their customer’s privacy, Netflix, Inc. (NASDAQ:NFLX) has come up with a new way for subscribers to share their recommendations on Facebook Inc (NASDAQ:FB)‘s social media platform. AP‘s Michael Liedtke wrote in an article about how the online streaming company with 50 million subscribers dealt with the issue of encouraging its subscribers to share recommendations.
The earlier system of automatic disclosures will end on Tuesday and now after streaming any video, the subscribers can choose from their Facebook friends list with whom they want to share their recommendations. According to AP, Camerson Johnson, Netflix, Inc. (NASDAQ:NFLX)’s director of product development remarked on people’s restraint on sharing their recommendations publically as, “There are a lot of people on Facebook that you don’t really know that well.” He further added that, “If you are really moved by a piece of content and you know someone in your life that would like it, you are going to want them to watch it too, so you can talk about it and get excited about it together.”
Liedtke pointed out that this new Netflix, Inc. (NASDAQ:NFLX)’s tool is aimed at both attracting new customers, which shouldn’t be so hard with their subscription rates of $8 or $9 per month for US customers, and also deepening subscriber loyalty. There are two ways that this new feature will work. If both friends using Facebook Inc (NASDAQ:FB)’s social media platform are Netflix, Inc. (NASDAQ:NFLX)’s subscribers then the recipient can see the recommendation as a marquee option on their Netflix page. On the other hand, if a recipient doesn’t have a Netflix, Inc. (NASDAQ:NFLX) account or hasn’t connected it to their Facebook account, then it will be sent as a private Facebook message.
In a nutshell, gone are the days when recommendations could be seen on one’s Facebook profile page or on the news feeds.
Netflix, Inc. (NASDAQ:NFLX) has been determined to use the recommendations tool to its advantage. Just last year, Netflix, Inc. (NASDAQ:NFLX) persuaded US lawmakers to revise a 1988 law banning disclosure of video rental records, and hence making the sharing of recommendations possible. Also, there are currently no plans to extend the feature to the company’s dwindling 6.3 million DVD subscribers as of this June.