Facebook Inc. (NASDAQ:FB) is now exploring another innovative potential revenue stream in targeted marketing. An interesting study published by Facebook Inc. (NASDAQ:FB) indicates how the social networking site is a lucrative platform for the wedding industry to market their services and products to a captive audience.
The research was a combination of internal data, interviews with Facebook Inc. (NASDAQ:FB) users and in-depth research with a limited number of participants by a strategic research firm, Firefly Millward Brown, to understand the top priorities of engaged couples. Facebook used the findings to highlight intervention points that marketers can explore.
The popular social media website witnessed around 2.6 million people change their status to engaged in the U.S. over the last year. Facebook Inc. (NASDAQ:FB), which identified key metrics like median age of engaged people, most popular days for making a proposal as well as popular engagement months, considers that this is valuable data to marketers like jewelers who can promote their offerings to men of in the specified age group, who are in a relationship.
The study also underscored the differing priorities for the two genders, with women more focused on the wedding day and its preparations while men were essentially concerned about building a financially stable future. Facebook Inc. (NASDAQ:FB) mentions that the key take away is the huge opportunity this unveils for the wedding industry and financial service providers. Brides-to-be would certainly be more receptive to service offers, which help them with their wedding planning like bridal gown, venue, florists and so on. In addition, financial service providers can help the future husbands with working out key life milestones, associated financial goals and solutions that can enable them achieve the same.
The travel industry could also reach out to a very key audience with destination options.
Facebook Inc. (NASDAQ:FB) also revealed that its Custom Audiences solution was a potent tool that businesses can employ in the long run up to the wedding, an average of 14 months. Custom Audiences basically allows businesses to connect with current and prospective customers on the social network and keep engaging with them through customized messaging.