Facebook Inc (FB) Ranked Search, Business Pages and New Likes Rules Coming in 2015


In an article on Komando, it was reported that there are some key changes coming to Facebook in 2015. The most important change will hit Facebook Inc (NASDAQ:FB) pages. Small business use Facebook page to get exposure, customers, sales and promotion. Facebook Inc (NASDAQ:FB) will no longer allow to enjoy a massive boost in sales through its pages for free. Facebook Inc (NASDAQ:FB) has devised a plan after which, small businesses will have to pay for the Facebook pages.

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Facebook Inc (NASDAQ:FB) is keen to increase its advertisement revenue. The company has massive grip on the user data. Marketers and advertisers have confirmed that Facebook Inc (NASDAQ:FB) pages are far more useful than any other ads. The company will charge a minute amount from Facebook pages monthly or weekly. Recently, Facebook Inc (NASDAQ:FB) asked its users about whether the page posts looked like ads and vice versa on its social platform. This hints towards a likely change that would shake the Facebook pages dynamics.

Facebook Inc (NASDAQ:FB) is going to introduce ‘Ranked search’ feature in 2015. It will be SEO based, non-graph search which will allow the local businesses, normal users and marketers to find their desired content more easily. The new algorithm will inculcate user preferences, location, interests and other attributes to give it optimized search results.

The source said that promoted posts will no longer be visible in the feeds of users who don’t want to see them. This would mean that a post that is designed purely for business will not be shown in general feeds. Small business and companies will have to revamp their content strategies in order to get updated on Facebook Inc (NASDAQ:FB).

David Tepper’s Appaloosa Management Lp owns around 600,000 Google Inc (NASDAQ:GOOGL) shares.

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