Facebook Inc (NASDAQ:FB)’s sees users’ data as one of the most important aspects of its revenue generation. A strong insight about user data lets it facilitate the marketers which are using Facebook Inc (NASDAQ:FB) as their primary source of business and data insights. In a recent development, Wall Street Journal has claimed that Facebook Inc (NASDAQ:FB) is about to launch a new advertising platform, which will help the marketers and companies to have a stronger grasp on users’ data. WSJ quoted some inside sources which are familiar with the matter. Facebook Inc (NASDAQ:FB) is now challenging Google Inc (NASDAQ:GOOGL) in ads business as its focus on the domain is increasing day by day.
WSJ claimed that the new tool will be named as Atlas. It will be a revamped version of Atlas Advertiser Suite, which was bought by Facebook Inc (NASDAQ:FB) from Microsoft last year.
With Atlas, marketers will be able to see the level of engagement with ads on Facebook Inc (NASDAQ:FB) and other third party websites. Facebook Inc (NASDAQ:FB)’s new tool will also let marketers to see the user interaction, data attributes related to sales, demographic details, level of engagement with each post and content output. Marketers were feeling a need of such a tool since long as the business and industry requirements are increasing enormously. Ads campaigns is one of the most important revenue generation stream for Facebook Inc (NASDAQ:FB), which will be improved after the new tool.
Facebook Inc (NASDAQ:FB) generated $2.68 billion revenue in the second quarter. It is planning to compete with Google Inc (NASDAQ:GOOGL) in the ads business. The source quoted Rishad Tobaccowala, chief strategist of advertising holding company Publicis Groupe SA, who thinks that Facebook is doing much better than Google Inc (NASDAQ:GOOGL) in Ads business.
Philippe Laffont‘s Coatue Management owns over 5.8 million shares of Facebook Inc (NASDAQ:FB).
Let Warren Buffett, David Einhorn, George Soros, and David Tepper WORK FOR YOU. If you want to beat the low cost index funds by an average of 6 percentage points per year look no further than Warren Buffett’s stock picks. That’s the margin Buffett’s stock picks outperformed the market since 2008. In this free report, Insider Monkey’s market beating research team identified 7 stocks Warren Buffett and 12 other billionaires are crazy about. CLICK HERE NOW for all the details.