Facebook Inc (NASDAQ:FB) is making huge moves in the Internet of Thins domain apart from the social media, ads and content industry. Two years back the social media giant acquired Parse, the mobile development platform. Facebook Inc (NASDAQ:FB) does not have its own mobile operating system, but the company used some unique ways to monetize its apps and tools. It is using its open graph in-app ads to generate massive revenues. Facebook Inc (NASDAQ:FB) just announced the support for connected devices and Internet of Things for its Parse platform. This would give app developers an opportunity to develop apps and software for the Internet of Things using Facebook’s platform.
According to a new report from IDC, the Internet of Things domain will have value of around $7 trillion by the end of 2020. Microsoft, IBM, Google are eyeing for crucial breakthroughs in this industry, and Facebook Inc (NASDAQ:FB) can help making some moves too.
Facebook Inc (NASDAQ:FB) is turning Parse into a one-stop platform where the developers and vendors could now find SDKs, software kits, Arduino development kits, software standards, mobile development support, API requests, data, user information and much more. Facebook Inc (NASDAQ:FB)’s Parse platform is hosting more than 500,000 apps and this show the potential of the platform.
Unlike Google, Facebook Inc (NASDAQ:FB) wants to create an ecosystem of Internet of Things, which would take Facebook Inc (NASDAQ:FB) social platform as its important component as well. Smart homes is another battle where Facebook Inc (NASDAQ:FB) wants to beat its competitors and Parse would play a key role. Smart Homes market will touch $71 billion by 2018, which was around #33 billion two years ago.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).