When Facebook Inc (NASDAQ:FB) acquired WhatsApp over a year ago, analysts were expecting that the social media giant will integrate the most famous messaging app with its platform. Facebook has recently started a spree to turn its mobile apps into a platform to make an ecosystem out of them. In a recent development, Facebook Inc (NASDAQ:FB) has started testing WhatsApp integration with Facebook. First reported by GeekTime, Facebook Inc (NASDAQ:FB) has been spotted testing a ‘Send’ button with a WhatsApp logo under Facebook items. This Send button will allow you to share, send or forward Facebook items like photos, videos to your WhatsApp contacts directly from Facebook Inc (NASDAQ:FB). This could be a huge step towards the ecosystem Facebook is desperately trying to make.
WhatsApp has millions of monthly active users. Around 60% of the Facebook Inc (NASDAQ:FB) users access Facebook platform from their mobiles. If WhatsApp and Facebook Inc (NASDAQ:FB) get integrated, this would mean a large messaging and social platform. The biggest wanted feature these days from WhatsApp users is to send Facebook Inc (NASDAQ:FB) videos (not links) to their WhatsApp contacts. The new Send button will make this possible. Facebook Inc (NASDAQ:FB)’s video and audio call feature can also be replaced by WhatsApp calling feature which is recently rolled out for Android and iOS users.
Facebook Inc (NASDAQ:FB) wants to turn its social app into a platform where users will be able to message, call and watch videos. The company teased all of its plans in the recent developers conference.
Ken Griffin holds 4.58 million shares worth $307.87 million of Facebook Inc. (NASDAQ:FB).